It does take a little to get used to as it doesn’t bubble. Really, none of Young Living's liquid cleaners bubble: the laundry soap, shampoos, and Thieves household cleaners included.
There are a several good reasons for this:
1) Essential oils change the surface tension of bubbles, making them more likely to pop, and
2) Most bubbles you find in liquid soaps are a byproduct of SLS or Sodium Lareth (or Lauryl) Sulfate.
SLS is a very common surfactant found in about 30% of cleaning products, and much of this is synthetic. SLS is a known ocular irritant, dermal irritant, can be absorbed across the skin, and may also be associated with hair loss and aquatic toxicity. Therefore Young Living chose to exclude it from their products. (side note:.....it is also found in many toothpastes)